The IoTSWC 24 conference serves as a key platform to immerse participants in the integration of Industry 4.0 and nature-based IoT technologies into the global green economy, with Brazil aiming to emerge as a leader in sustainable solutions. The event brings together entrepreneurs, policymakers, and investors to address obstacles related to funding and execution. Discussions focus on creating a supportive regulatory environment for conservation efforts and sustainable development projects, exploring how IoT, GenAI, Data Spaces and Connectivity can enhance environmental monitoring and resource management, and examining innovative funding mechanisms and business models.